MADE FOR LEGENDS

The Hits partner brand hub. Everything you need to build consistent digital ads, landing pages, and marketplace creative.

Natural Focus + Performance functional mushroom seltzer. Real fruit. Premium organic ingredients. Born in California, Produced in Nashville.

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Start here: choose your message, check the visual rules, then download the right assets.

This hub follows Hits Brand Guidelines v2. The updated colors and typography below supersede the older public guide.

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RESOURCES

MEDIA ASSETS

Hits All Media Assets

New Logos — PDF

New Logos — Adobe Illustrator

FONTS

Hits Fonts

COLORS

03 · Color system


QUICK ACCESS

Download Full Brand Guide

GET THE ASSETS

08 · Downloads & asset library

Logos, strike mark, lifestyle images, and the full source PDF.

DOWNLOAD FILES

BUILD ON BRAND

Ink Black #111111 · Gold #C6A65C · Paper White #FFFFFF

Headlines: Acumin Variable Extra Condensed Bold, uppercase.

Signature: Made for Legends.


THE BRAND SYSTEM

STRATEGY & WORDS

01 · Brand overview & messaging

Positioning, signature lines, ingredients, and the four-flavor lineup.

05 · Voice & copy rules

Confident, casual, clear copy and the required health-adjacent disclaimer.

07 · Semantic messaging pillars

Focus + Performance, Taste, Wellness, and Our Story.

VISUAL IDENTITY

02 · Logos, lockups & strike mark

Choose the right mark, protect clear space, and follow usage rules.

Exact core, highlight, and SKU color values.

04 · Typography & font guidance

Display, body, special type, and font availability.

MAKE & DOWNLOAD

06 · Photography, ads & digital

Lifestyle and studio direction, Amazon creative, social ads, and interface specifications.