| Use | Typeface | Treatment |
|---|---|---|
| Display headlines | Acumin Variable Extra Condensed Bold | Headlines only; uppercase; standard letter-spacing |
| Body, buttons, labels | Acumin Variable | Mixed weights selected for visual balance |
| Social CTA | Acumin Variable Regular Bold | Black uppercase text on gold fill |
| Special accents / Just Right | Rockwell Regular | Special-use treatment shown in the PDF |
| Can icons | Acumin Variable mixed + HWT ARTS | Follow supplied can artwork |
Use uppercase for new display headlines, following the PDF’s written rule. The sample “Made for Legends” is shown in mixed case in the PDF; the explicit headline rule governs new executions.
Current font files are pending. The existing public font library contains only Oswald and League Gothic. Those files are preserved in the legacy space and are not v2 substitutes.
Acumin Variable, Rockwell Regular, and the HWT ARTS can-icon font/artwork were not found in the connected workspace search. Obtain the current font files or approved access from Hits before final production.
Source: Hits Brand Guidelines v2, page 5.