Hits Brand

GET THE RIGHT FILE

Open an asset below, then open its Files property or image and choose Download. All asset links on this page open copies within Hits Brand. The original library remains preserved separately.

New Logos

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New Focus + Performance logo set: both downloads contain the same logos. Choose the PDF to review or share, or the Adobe Illustrator file to edit the artwork.

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Existing logos & strike

Asset Format / use
‣ High-resolution PNG; primary black logo for light backgrounds
‣ High-resolution PNG; white logo for dark backgrounds
‣ Compressed WEBP; black logo for digital use
‣ PNG; primary gold strike for avatars and favicons

OLD Logo & Strike Downloads

Lifestyle & campaign images

Lifestyle & Campaign Downloads

These existing assets are retained for the culture/lifestyle direction. Check embedded copy and the depicted packaging against the v2 PDF before using a finished image in a new campaign.

Font assets

Legacy Fonts — Not for v2 Production

Acumin Variable, Rockwell Regular, and HWT ARTS are not yet available here. Current typography guidance is in 04 · Typography & font guidance.

Do not substitute the old Oswald or League Gothic downloads for v2 work.

Source of truth — download the full guide

Hits_Brand_Guidelines_v2.pdf