Hits Brand

STAY ON MESSAGE. MAKE THE CONNECTIONS. REPEAT.

Every message connects to Focus + Performance, Taste, Wellness, or Our Story. Keep those ideas simple, consistent, and connected across every touchpoint.

Core pillar Semantic connection Partner application
Focus + Performance Effect Connect the moment to focus, being locked in, and performance
Taste Ingredients → Formula Connect real fruit and flavor to the drinking experience
Wellness Choice = Outcome Connect an everyday choice to an aspirational ritual; avoid clinical framing
Our Story Legends Connect real people and real moments to Made for Legends and the brand origin

Build a connected message

  1. Choose the core pillar.
  2. Connect it to the relevant effect, ingredients/formula, choice/outcome, or Legends story.
  3. Use a signature line and a simple supporting idea.
  4. Repeat the same key ideas clearly across the campaign.

The application column and workflow translate the PDF’s semantic network into partner instructions.

Source: Hits Brand Guidelines v2, page 7.