Hits Brand

CONFIDENT. CASUAL. CLEAR.

A little legend swagger. Benefits should feel aspirational and easy to understand, never clinical or overly scientific.

Frame every benefit through success, focus, and performance — not biology.

Copy examples from the guide

• “Lock In.”
• “Ingredients you can feel.”
• “2 cans = Flow State.”

Avoid

• Clinical claims.
• Wellness-influencer jargon.
• Emoji inside sentence copy.

Health-adjacent surfaces

The brand guide requires this disclaimer:

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Copy handoff check

• Keep the message simple and direct.
• Connect it to a core messaging pillar.
• Use the signature lines consistently.
• Carry product facts accurately from the guide.