MAKE THE EXPERIENCE FELT

Mode 1 — Culture / Lifestyle

Lock into the feeling. Sensation is everything. Lead with taste, mood, and moment. Make the consumer feel the experience before explaining the function.

Mode 2 — Studio Product

Make the product craveable, clean, and full of flavor. Use saturated color, bright glossy lighting, condensation, real fruit, and ice. The result should feel fresh, premium, and refreshing.

Amazon marketplace

For A+, storefront, and brand banners:

White or light-gray backgrounds; product is the hero.
Lead claim + milligram proof point in the first frame.
Gold reserved for one CTA or badge, never backgrounds.

Social — Meta / TikTok / Stories

Open with lifestyle Mode 1 or a can beauty shot; do not crowd both together.
Headlines: Acumin Variable Extra Condensed, following the uppercase headline rule.
CTA: gold fill with black uppercase Acumin Variable Regular Bold.

Landing pages & interface

Element	Specification
Buttons / inputs	2px radius
Cards	2–3px radius
Pills	3px radius
Borders	1px / 1.5px silver hairline; black when active
Motion	Fade + upward slide; ease-out
Primary CTA hover	Gold glow
Shadows	Neutral/cool only; gold glow exception for hero CTA only

Production handoff

The PDF provides creative direction, not placement-specific pixel dimensions, file-size limits, or safe-zone templates. Obtain the placement brief before exporting final ads. Existing asset dimensions in Downloads describe source files, not universal ad specifications.

Source: Hits Brand Guidelines v2, page 6.