BLACK. GOLD. WHITE. FLAVOR.

Brand core

Color	Hex	Role
Ink Black	#111111	Type, framing, active borders
Gold	#C6A65C	Primary CTA, ratings, strike, one accent moment
Silver	#B5B3B4	Hairline dividers; approved strike usage
Paper White	#FFFFFF	Core backgrounds and reversed type
100 Y Focus Highlight	#FFF200	Focus highlight; approved yellow strike

Flavor colors

One SKU palette per layout. These paired gradient values belong to the product shot and its wash background.

SKU	Color pair
Cherry Rush	#ED1C25 → #701011
Citrus Strike	#EE2761 → #F79220
Island Drop	#00AEEF → #124191
Lime Light	#8DC63F → #00A14E

Apply the system

Black, gold, and white carry the ad frame: header, logo, CTA, and price. Gold is a spotlight, never a large background fill. Silver is for hairline dividers in layouts. Flavor colors must not bleed into navigation, buttons, or body type.

Avoid

Purple/blue tech gradients.
Large gold background fills.
Mixing two SKU flavor palettes in one layout.
Pastel or muted off-brand tints.

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Use these exact hex values. The old single-value flavor palette is superseded. Notion’s interface colors are not production color swatches.

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Source: Hits Brand Guidelines v2, page 4.