THE MARK OF CONNECTION

Choose the right lockup

Placement	Logo treatment
White or light photography	Primary black wordmark with gold strike
Black or dark screens	Reversed white wordmark with gold strike
Functional product creative	Use the supplied functional artwork shown on page 3 of the PDF; reversed white wordmarks appear on the four SKU backgrounds

Clear space & minimum size

Keep clear space equal to the wordmark’s cap-height on every side.
Keep other logos, copy, and edges outside that space.
Minimum wordmark width: 80px on screen / 0.8in in print.
At smaller sizes, use the strike mark alone.

Never

Recolor the wordmark to a flavor color.
Add drop shadows, outlines, or gradients to the logo.
Stretch, skew, or rotate the lockup.
Place the gold logo on busy photography.

The strike mark

The strike is the gold flourish above the wordmark’s “i,” the silver stripe down every can, and the standalone mark for social avatars, favicons, and small placements.

Standalone strike colors: gold, silver, or yellow only.

The strike represents connection, positive vibes, and everyday wellness — connecting focus and performance, the drink and the moment, and Hits and its people.

Logo + signature

The PDF’s closing lockup pairs the reversed Hits logo with “Just Right.” See page 8 for its appearance; use supplied artwork when available.